2 edition of Seminar on Strategic Publishing and Advertising Accountability found in the catalog.
Seminar on Strategic Publishing and Advertising Accountability
Seminar on Strategic Publishing and Advertising Accountability (1995 Vienna, Austria)
Includes bibliographical references.
|Other titles||Strategic publishing and advertising accountability|
|LC Classifications||HF5826.5 .S464 1995|
|The Physical Object|
|Pagination||iv, 208 p. :|
|Number of Pages||208|
|LC Control Number||96177006|
Advertising and promotion are, to o often, the very last t hings marketing or brand managers th ink about, af ter product development, market testing, business ana lysis, production plann ing. Strategic Marketing. A literature review on deﬁnitions, concepts and boundaries Mongay, Jorge Autonomous University of Barcelona, SBS Swiss Business School Online at MPRA Paper No. , posted 09 Oct UTC.
1. Michael Cairns Managing Partner Information Media Partners Digital Transformation Senior Management Seminar Session 2. 2 Introduction Michael Cairns is a publishing and media executive with over 25 years experience in business strategy, operations and technology implementation. The modern publishing industry fights a constant battle to convince consumers that the old cliché that “you can’t tell a book by the cover” is untrue. Design and marketing people look for pictures and color schemes that will make the book leap off the sales table at Barnes and Noble.
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In this course, you'll get access to specific methods for creating high value, high end content. strategic media books publishes nonfiction books with an emphasis on true crime. All queries, proposals, and submissions should be sent by e-mail only.
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Originally used at the Grapefruit Economic Workshop, this material was.